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How Book Design and Book Marketing Will Keep Your Book Alive

Too many authors spend all their time on writing, then scrimp on book design and book marketing. They hope that their publisher will handle all the details of book design and book marketing, so that they can just sit back and rake in the millions year after year.

Then, if these same authors decide to self-publish, they’ll quickly get lost in the morass of print on demand publishers and the time and money sink hole of self-publishing. In fact, most authors would rather die than think about book marketing, or spend money on book design.
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Facing your book marketing competition

In 2005, around 172,000 books were published with an ISBN number, according to Bowker, which compiles publishing statistics. An ISBN number will get you into Books in Print, and allows your book to be distributed to bookstores and online sites like Amazon and Barnes & Noble. According to some sources, nearly one quarter of these books were printed by Print on Demand (POD) companies.

I’d estimate that number to be much higher, as many small publishers are having their books printed by Lightning Source, which also provides printing for many of the larger POD companies.

Additionally, Lulu Press, who publishes over 1500 books per week, says that only about 5% of their books get an ISBN number. That’s another 80,000 or so books circulating in the market each year, although most of Lulu’s books are only sold through Lulu Press on their web site.

The definition of “Best Seller” has changed

It only takes 300 book sales to get on Lulu’s all-time top 100 bestsellers list. 300 books! For some people, that can be attained simply by selling books to their extended family. While AuthorHouse, iUniverse, Xlibris, and other big players in the POD market might print more books with ISBN numbers, their sales records aren’t much better.

Some sources estimate that the average book sells no more than 150 copies, and other sources put that number at below fifty copies. In many cases, authors end up losing money on their books, which is why Lulu Press is so popular. At Lulu, you can upload your book interior and cover (you do all the design work), and have a book on your doorstep within days – all for the “cost of printing” (which is highly inflated, by the way).

The services and prices of POD companies vary widely, which is why we’re in the final stages of creating a comprehensive guide on self-publishing. It can be a confusing morass of information and data, with many unsubstantiated claims. The truth shall be revealed.

Will you be one of the winners, or part of the majority?

Will your book be dead before it hits the streets? If you have any intention of selling more than 50 books, then you’ll have to invest time – and money – into the production and marketing of your book. Here are the basic steps you’ll have to consider:

1. Write a great book that’s got an audience.

One of the biggest mistakes people make is to assume that people will read their book just because it’s “good.” People will read a book if it is either applicable to their lives (non-fiction), or if it really is a damned good book (fiction). Even then, you’ll have to market your book. “How to sell a book” or “How to market a book” are two of the top questions we get, and search engine analysis shows that these are frequent search terms. If you haven’t written your book with an audience in mind, then you’re down to three legs on your four-legged marketing stool.

2. Spend some money on book cover design and book editing.

The second leg of book marketing is the interior and exterior design of the book. People do judge a book by its cover, so if you’re not spending some money on getting an outstanding cover, you’re losing sales. Then, people will open the book and read the intro or first few pages. Is it well-written? Easy to read? Is the interior book design clean, consistent, and well-implemented. I’ve seen many POD books in which the margins were too small, the fonts poorly chosen, and the images fuzzy. Who’s going to buy a book like that?

There are many great book cover designers. Then for editing, contact Charity at Mighty Pen Editing for your editing needs. Don’t scrimp on the editing because you WILL make mistakes (trust me on this – there are probably a few in this article).

3. Choose a good quality publisher.

Lulu Press is great if you just want to print a few books for your friends, or create a low-cost galley to send to editors, agents, or distributors. You’ll often be asked to send a “galley” of your book, which is simply a printed copy of your book with a blank cover. Lulu Press is great for creating galleys at minimal cost.

As we’ll show you in our upcoming comprehensive guide to self-publishing, which POD company you choose depends on your intentions and desires. If you want to have your book professionally edited and the cover professionally designed by your publisher (instead of outsourcing to some unknown person), then companies like Cold Tree Press might be a good choice. Other companies offer a varied level of marketing packages. Personally, I’d rather stay away from having these publishers market my book, and instead go to a good book marketing expert or media specialist.

But, there are a few small publishers (like Cold Tree Press or Arbor Books) who have excellent book marketing packages, ranging from several hundred to several thousand dollars (you get what you pay for!).

4. Take a “no holds barred” approach to book marketing.

If your book is your life, or is a major part of your business marketing plan, then spend some money on publicity and book marketing. Too many people, especially business people, write a book, put a page up on their web site (and on Amazon), and hope that they’ll get some sales. Your book is like a 250 page business card, and it should be used accordingly.

Personal Injury Lawyers Are a Must Have When Filing Personal Injury Claims

When a person has experienced an injury due to the negligence of another party it is a very good decision to speak with a lawyer who specializes in personal injury. Personal injury lawyers are available to assist their clients who have been injured as a result of carelessness of another person or business.

These claims often include car accidents, slip and falls, medical malpractice, workplace injuries, and assault. They can also be filed when a consumer product is defective and causes physical injury. In a personal injury claim, a person can seek monetary damages based on the extent of the injury, whether it be physical, emotional or both. Accident claim lawyer Singapore also cover other items such as loss of wages or loss of work due to the injury.

Not every lawyer specializes in personal injury litigation. It is necessary to find a lawyer that specializes in not only personal injury litigation but a specific injury as well. During litigation, the insurance companies will have their own lawyers who are completely knowledgeable in regards to personal injury laws. Therefore it is equally important for the consumer or injured party to have a lawyer who is just as knowledgeable. Experienced lawyers who specialize in a specific injury will be able to use this knowledge and their resources to handle the law suit.

These lawyers will have access to medical experts who will help strengthen the case. They should also have access to legal cases that are similar to yours. Preparing for a personal injury case takes time. You will need a lawyer who is equipped to relieve the burden of waiting by filing the appropriate motions, gathering statements from witnesses, and handle the discovery process.

For all the different types of these injury cases, there are specific lawyers to handle them. Medical malpractice law is a perfect example. This type of law is extremely complicated and very specialized. Therefore, it is essential to find a lawyer that specializes in a specific injury. Spinal Cord Injury and Brain Injury are very complex areas which would require a lawyer who only specializes in these types of injuries.

When a person suffers from an injury as substantial as Brain or Spinal Cord Injury, often times they are not able to work again and need a lifetime of medical care. Sometimes, paralysis is a result of these injuries. The lawyer who represents these cases will need to be able to determine the cause, with the help of a medical expert, in order to prove the case. Not having the right lawyer with the right expertise can result in wasted time and loss of a substantial amount of money.

There are lawyers who specialize in all types of accidents such as slip and fall, car accidents, construction accidents. There are those who specialize only in litigation that involves defective products. When speaking to lawyers, ask questions like: What areas of litigation do they specialize in? Have they previously worked on cases similar to yours? What was the final outcome of those cases? How many cases like yours have they handled?

You will not be able to win a personal injury lawsuit without a qualified and experienced lawyer. Personal injury lawyers are there to provide the expertise and knowledge about the law that a regular person does not have. They will ensure that you are treated fairly and your claim is filed properly. Hiring a lawyer who specializes in your specific injury will alleviate the burdens of preparing for a lawsuit so that you can recover from your injury.

Electronic Cigarette – The Next Quit Smoking Device

Ever since the public became aware about the dangers of smoking a few decades ago, many people have found quitting the tobacco habit hard. Companies have been innovating and manufacturing smoking cessation products for many years now. From nicotine patches to gum, nicotine addicts have been using them to quit their habit.

Electronic cigarettes (also known as e-cigarettes and electric cigarettes)  are the newest product on the market. They are designed to look and feel like real cigarettes, even down to emitting artificial smoke however they do not actually contain any tobacco. Users inhale nicotine vapor which looks like smoke without any of the carcinogens found in tobacco smoke which are harmful to the smoker and others around him. you can learn more on our website here.

The Electronic cigarette consists of a nicotine cartridge containing liquid nicotine. When a user inhales, a tiny battery powered atomizer turns a small amount of liquid nicotine into vapor. Inhaling nicotine vapor gives the user a nicotine hit in seconds rather than minutes with patches or gum. When the user inhales, a small LED light at the tip of the electronic cigarette glows orange to simulate a real cigarette.

The nicotine cartridges themselves come in various strengths. Most of the major brands, such as the Gamucci electronic cigarette have full strength, half strength and minimal strength. This is designed for people who want to quit smoking. As they get used to using the electronic cigarette, they can gradually reduce the strength they use until they quit.

The main advantages electronic cigarettes have over nicotine patches or gum is firstly, users have the nicotine hit much quicker and secondly, because a big reason why smokers fail to quit suing patches and gum is because they still miss the act of inhaling smoke from a cylindrical object. The electronic cigarette emulates that even down to the smoke.

The electronic cigarette is also beneficial from a financial perspective. A set of five nicotine cartridges costs around £8 and is equivalent to 500 cigarettes. Although the initial investment of an electronic cigarette kit of £50 may seem steep at first, users save money in the long run.

As with many popular products, there have been a great number of cheap Chinese imitations flooding the market. They are usually half the price of a branded electronic cigarette and look like the real thing as well. It is inadvisable to use these because they have not been subject to the same rigorous testing the official electronic cigarettes have and can potentially be highly damaging to the user’s health.

As electronic cigarettes become more and more popular, they are increasingly used to smoke in pubs and clubs with a smoking ban. Electronic cigarettes seem to be the next thing and may soon replace real cigarettes in clubs.

12 Inch GI Joe and Other GI Joe Products

In 1964, The 12 Inch GI Joe was created by Hasbro which did the launch of the product. Then in 1965 a black GI Joe figure was introduced in the select markets across the world. Stan Weston was the original creator of this action figure as he was an opportunity for success after the Barbie doll was released some time before that. you can read a full review of black major cobra troopers here.

Beginning in 1977, the 12 Inch GI Joe was then scaled down to 8 and a half inches. By then the Super Joe was released that would be the battle between good and evil to the stars. This figure did not last very long at all. In fact it ended only a year later in 1978.

Looking back at the history of the GI Joes, there have been a lot of modifications and different figures that have come out of the GI Joe family. Just last year in 2007, it marked the 25th anniversary of the “Real American Hero” line. Hasbro released a new sculpted 3 and ¾’ figure based on the best known figures. There were improvements done to the wrist and joints for better moving parts.

Finally, the Sigma 6 was introduced from 2005 to 2007 which was scaled down to 8 inches in size. This was a totally new character to the GI Joe family and even had a television series released produced by a Japan animation studio.

The 12 inch GI Joe has definitely been a sought action figure because it is no longer being made and was retired many years ago. If you do own this action figure, it may be worth some money depending on the type of condition that it is in.

Importance of Professional Translation Services in Public Sector

Do we need translation services in the public sector? When you look at the public sector in different countries, what can prompt them to agitate for translation services?

As we talk about a Global translation provider London, we mean translating documents from one language to another, might be from English to German or German to English, but not limited to these two languages.

Public places are always bombarded by people who speak different languages seeking for help, so how do they understand each other? Basically, translation and interpretation are the best choices in this place.

What is public sector?

This is part of the economy controlled by the government in any country and plays a role in delivering social services to the communities. We can talk of places like government hospitals, public schools, police, army, local government and etc.

Currently, the United States public sector increased the procurement of translation services to help people who are non-English speakers, these people need government services like health care, education, legal aid, and public protection. To ease communication, translation is proved to work better.

The governments in different countries can procure translation and interpretation services from professional translation agencies with professional translators and interpreters working in their own native languages.

How translation services helpful to the public sector?

Not only the public sector that requires translation services, different business entities, private organizations and individual business dealings all over the world today need translations so as to run their activities smoothly.

Government hospitals as part of the public sector require translation services, why? With medical related issues, it’s all about dealing with the lives and the health of people. This requires clear communication between the doctor and the patient. A medical interpreter will help the patient to explain the problem fully to the doctor as well as making sure that the doctor understands the patient’s problem. As I said earlier that in public places like medical centers, health care units, people of different tribes, different language speakers visit these them looking for medical care, translation services will, therefore, be helpful.

On the side of security providers like police and army, translation services will make police play their role smoothly in maintaining the law and order, translation agencies have translators and interpreters in all different fields, police will be provided with police translators and interpreters if required and will expertly do their work by conveying the message to the public in different languages. For those who cannot read police and army published documents in the source language provided, their respective translators and interpreters are available to provide translations interpreting services.

In Marc Jones article in 7th/01/2016, says in 2012 and 2013, the Lincolnshire police spent £373,958 for translation services for more than 30 languages. This comes to my observation that translation is a vital activity everywhere in the world, it, therefore, helps the police to have a clear communication with people.

Legal aid access needs translation services. There are people who may not afford and need legal representation in courts of law, basing on the fact that someone is a non-English speaker a language which is commonly used in various offices, legal aid translation and interpretation is necessary.

Under public education sector, we find that translation services play a vital role in fostering communication between students who are non-English speakers and teachers. Public education will need translators and interpreters to help learners to access education services in a language they understand. It will be discriminating if education services are offered in one language which some people can’t understand and it will show that the government ignores foreign native speakers to attend classes in her country.

Are You Ready? The Middle East and You

Most of us have been watching the news coverage of the recent protests, civil unrest and government breakdowns in many of the Middle Eastern nations. My local newspaper, the Duluth News Tribune, gave an account of the events in Egypt, seen through the eyes of American tourists from Minnesota.

For most of the visit, they had a great time. Touring the pyramids, and cruising from Luxor to Aswan on the Nile River.

They returned to Cairo, and heard about the demonstrations happening downtown. Then they realized all internet and cell phone service was shut down. They saw army tanks drive into the neighborhood. The next day, they were told to stay indoors. Their hosts (niece and her husband) went to a grocery store and saw looting. The couple began packing to leave.

The couple made it to the chaotic airport, and after much trouble, they were able to join a small group of Americans and Canadians. The group stayed there all night, with the men in the group taking turns standing guard while others in the group tried to sleep. They were able to be flown out, after some arrangements were made with the U.S. State Department.

Emergency preparedness for a disaster can be for many different situations, and these riots point out another reason to be prepared in advance. Earthquakes, hurricanes, blackouts, civil unrest, tornadoes, pandemic disease, blizzards, floods and unemployment are just a few examples of things that could happen. Survivalist gear, storage food, water and proper shelter are some of the basics that could help you ride out these troubles, while keeping you safe and relatively comfortable.

Also, as mentioned in the story, you need to be prepared to stay in place or evacuate. You may have to stay at your home, office, school or you may have to grab and go. It is best to have an emergency plan for these situations, with storage food, water and sac de survie designed for different locations. These supplies can also be a great source for bartering or helping others, if needed. When chaos hits, people need the basics, but they also crave the things they love. Candy, coffee, alcohol, cigarettes, household necessities all make great items to stock up on for barter goods. Hand tools, nails, tarp and other hardware store items are also needed during power outages or emergencies.

U.S. grocery stores have a just in time supply of food, enough for two days maximum. Any disruption of supply chains could cause shortages, especially if people panic. Just how much food you should stock is going to be up to you. Also, it is important to consider the shelf life of the foods. Purchasing long term storage food means less care is needed in rotating the supply. The longer the shelf life of the food you store for an emergency, the less time you have to spend replenishing and rotating it. If you buy storage food with a nearly infinite shelf life, you can put it away and forget it.

Having emergency survival kits at home, the office, school or grab and go gives you a great advantage during an unexpected disaster. Should a dangerous situation arrive, this will permit you to remain in place instead of facing crowds of frantic shoppers. As people panic and get reckless, it is often safer to remain in place. Once an emergency starts, it is often too late to gather items for your checklist.

We live in a beautiful, but sometimes dangerous world. Just like insurance, we hope for the best but plan for the worst. There are many more areas to consider for emergency preparedness, such as: medical needs, security, heating and cooking to mention a few. Those are topics for another time. Remember, the most important resource you have is your brain. We are vulnerable to the dangers of this world, but with some advance preparation, we can learn to help ourselves and others.

Article Source: http://EzineArticles.com/6042737

Personal Injury Lawyer In New York City Offers Appropriate Legal Help

Being involved is something that no one can avoid but hiring the services of a personal injury lawyer to seek compensation from the person who was the cause of the injury. A lawyer is a qualified professional who can advice you on any matter related to the court of law. Lawyers specialize in different areas and a personal injury lawyer is the professional who can help personal injury victims. Accidents mostly happen due to the fault of some other individual or a person. Physical, emotional and mental injury caused due to this can be a very traumatic experience both for the victim and his family as well. G Dallas Horton this and will fight to get you the results you deserve.

An individual is entitled to file a claim in the court of law for the damage that has been caused as a result of the injury. In legal terminology the law about this type of personal injury is referred to as tort law. So the personal injury lawyer who is working to aid a victim of personal injury must know tort law in and out to help the victim fight the case successfully.

People must be aware of their rights or they will not be able to claim proper compensation if they get injured due to some other individual’s fault. There are several firms operating in a city that specialize in handling different types of legal cases. However you are sure to find one personal injury lawyer that specializes in tort lay to help out personal injury victims. New York City is the hub where many lawyers and law firms specializing in personal injury cases operate. If you are seeking the services of a personal injury lawyer New York City, you must find out the success arte of the lawyer and then hire his or her services. One must hire the services of only the most efficient lawyers to handle the legal nuances of the case.

It is understood that before hiring the services of a personal injury lawyer, one would like to seek consultation with the lawyer. The general public is seldom aware about the different legal nuances and till the time they have to deal with something like this, few people actually take the trouble of being informed about all the aspects related to a legal case. Seek an appointment with a personal injury lawyer, talk to him and find out the realistic chances that you have of getting the compensation amount. Some lawyers charge for this compensation so it is better if you find this out before seeking consultation or any other services.

The personal injury lawyer will have to prove in the court that the defendant is guilty and is liable for paying the compensation amount to the victim who is injured. The lawyer must be aware of the exact circumstances that led to the accident and only then will he or she is able to prove that the defendant is guilty as charged. Substantial evidence will have to be provided to prove someone guilty according to the law. No lawyer likes to lose a personal injury case or any other legal case and puts all his legal knowledge to win the legal case in favor of his client.

 

SEO Consultancy Services – SEO Consultant to Dominate Search Engines

If you are really desperate for higher search engine rankings then the expert SEO consultation is always a boon to your business. Many business firms spend a lot of money behind marketing and advertisement of their products. All serious firms are aware that search engine optimization is the brightest future of online business. As SEO is comparatively new marketing concept to the others, business owners are always in search of good SEO Consultant Services. And they are no more wrong as it can improve your business not dramatically but drastically.

As there are millions of people searching for the services and products from the search-engines, it is always necessary to be ranked high in search engine results. To get top rankings in search-engines, you must optimize your website according with the search-engine algorithm. SEO consultants are the expert in the field of search engine optimization and they better know better about the search engine algorithm than the others.

Most of the businesses avoid hiring search engine marketing consultant seeing their higher costs. But they are not aware of their ability to boom their business significantly soaring in online market. You just need to give some attention before hiring SEO consultation.

Calculate the Right Consultancy Fees:

One of the most frequent questions comes into the mind of consulting services hirer is consultancy fees. They are always wondering that how and what do the SEO consultancy services charge to the clients.

There are numerous ways that consultancy services charge when they are billing to their clients. They can charge hourly bases, monthly bases, fixed rate contracts, extra overheads and travelling charges. Some SEO consultancy services providers also charges on performance bases which is the best and frequent choices among the clients mostly.

Knowledge and Portfolio of SEO Consultant:

Reputable and expert search engine optimisation service consultant will always have a sound knowledge of the SEO techniques and latest trends. He always keeps his client advised of new and useful industry trends. Expert SEO consultant is able to provide significant analysis and discover new possibilities and resources to boost your online business.

The SEO consultant can work with your existing staff and produce the efficient results within given timeline. Search engine giants like Google, Yahoo and Bing always keep their very secret algorithms changing. So the expert SEO consultant can be able to find the latest changes in search engine algorithms. Nowadays, social media sites like Facebook, and Twitter are also producing great results so the need of SEO consultant is becoming more and more necessary.

Gaining high search-engine rankings gives you a very high return on investment. The right SEO consultancy services can give your business a great exposure and take it to the next level. Your website is your online identity and search-engines are the great tool to make it more powerful and prominent.

Will Traditional High Street Clothes Retailers Be Replaced by Online Shops?

High street shops have a sizable new competitor – the online store. The traditional store is becoming threatened by the diversity and low overheads that online retailers enjoy. This article will look at the strengths and weaknesses of both retailing methodologies and ask if the new technology answer will ever replace the established option.

Clothes retailing has always had its place on the high streets and shopping centers around the country, they make up some of the most famous shop brand names in the whole of retailing. The fundamental point about clothes retailing is that customers like to see the goods they are considering purchasing. This does also apply to other goods retailing, but for clothes there is an element of personal judgment used when evaluating if clothes will suit or fit properly. The issue over different manufacturers sizing guides not being reliably the same also means that customers often don’t trust that a ‘plus size 20’ from one company will be the same as a ‘plus size 20’ from another. This again emphasizes the normal need to physically see and handle the clothes to ensure the shopper won’t be disappointed.

The customary option of high street clothing retailing, even with its advantages, is feeling the pinch from increased competition from online retailers, particularly in niche markets such as plus size clothing stores. Although you will not be able to see the clothes apart from photos, there are many benefits that users obviously feel are very persuasive to convincing them that online shopping is the way to go.

One primary advantage that online store generally have is the advantage of price. The lack of an expensive main-street store can usefully cut the overheads for a business. E-commerce business can often be run out of business parks or for small scale enterprises sometimes even out of the family garage. This lack of overhead means that goods can be sold to consumers with reduced mark-up; often undercutting the established stores.

Another benefit for the online store is convenience, users can shop whenever and wherever they please. This is a huge plus for consumers, especially people who work irregular hours or don’t get free time at the weekends. This combined with often free delivery means that many people simply find themselves too busy to visit regular stores can shop on their terms and with good value for money.

Online stores are certainly very popular at the moment; they can offer a very diverse range of products and very reasonable prices. These facts alone do not mean that they have made time-honored retail establishments such as high-street stores irrelevant, just that any of the established retailing giants ignoring the online shopping boom can no longer afford to do so.

Preparing For Special Occasions With Affordable Clothing

In the event you must attend a special occasion, choosing the best clothing for it is important. No matter what type of occasion you dress for, finding the clothing you need is more affordable when you buy at wholesale prices. Learn more about the kinds of garments you may need to choose.

Your wedding day is the day you want to look awesome. Making the right choices for your wedding apparel is a vital part of the plans you make for your big day. You may also be responsible for the attire of your bridesmaids and best men if you are planning around a specific color scheme. Making the choices for an entire entourage is more affordable when you shop online at wholesale retailers.

The date you celebrate your anniversary is one you want to always remember. Being comfortable in your clothing is another important aspect of the outfit you would choose for an anniversary date. The number of casual, yet dressy styles you can find at wholesale prices is great at online retailers.

Dressing your whole family for special occasions such as family dinners and celebrations is certainly the time you might think about the best way to save money. Buying more than just two outfits can be expensive at some retailers. Check wholesale distributors for the lowest prices on the best brands.

You may need the kinds of garments suitable for certain types of activities. This could be another expensive purchase, especially if you purchase for an entire family at one time. Events such as hiking trips, picnics, and other outdoor excursions require you to wear the right kind of garments. Choose your garments by the seasons for the most comfort outdoors.

The biggest occasion wardrobe everyone needs is the one for every day. Making sure you have a varied selection of jeans and other comfortable garments is important. Being comfortable in your clothing means a lot in how you feel. Take the time to choose correct sizes as well. The clothing that does not fit well does not look as well either. Most retail clothing websites have specific areas for learning more about ordering the correct sizes.

While you may prefer to keep dress clothing on hand, there always comes a time when you need to purchase a certain type of garment. Whether you are going to a prom or evening out with your friends at the theater, you will need the best outfit for doing so.